What are social media bots? A social media bot, or social bot, refers to a user account that uses automations to try to mix with other users and act like a normal user in a social media service. Sometimes the social bot is referred to as social artificial intelligence/AI or a social algorithm. Social media bots post scams online, for example, false information and follow other users. An ordinary user may find that he or she has encountered a social bot if his or her followers have skyrocketed, publications receive a lot of likes and popularity, or certain harmful content spreads on social media channels due to key terms. Besides scams, frequently bots publish spam, where the goal of a bot user is to gain financial benefits. Spam could communicate to the normal user that he or she has won a significant prize or a publication link redirects the user to a peddler site.
As a word, the bot originates colloquially from a software robot that main purpose is to engage a human interaction with a user by using automatization. Not all bots are malicious since they have been taken advantage of in a firm’s customer chat services and even authorities can use them as an early warning procedure to notify environmental catastrophes. The bots help to curb political hate speech or terrorist propaganda. Bots use, among other things, artificial intelligence, big data and breadth taking data bases to mimic a regular user.
The increased popularity of social media has resulted in that social media bots have become more broadly known. In the most harmful situations, bots distribute fake news or fake information in which case they can be used intentionally to shape the public moods of the society. Besides, the bots can be part of the wider botnet in a denial-of-service attack to overburden and paralyse database or an information system. Unpatched networks, network vulnerabilities, zero-day vulnerabilities, weak password management, malicious web-pages, social engineering as well as insufficient information security practices can lead to bot infections. For example, shortened URL links may redirect a user to inappropriate websites that may contain phishing or download malware. Hence, bots are sold in markets so that the bots behave according to a bot master who refers to a human person whose intentions the bots serve. The most conveniently, a user may buy ghost followers to boost the followers of the user account.
It is rather effortless to create malicious social bots on social media platforms. At the worst, the bots interfere by specific users, such as researchers, public figures, politicians, activists, well-known organizations, multinational corporations as well as the minorities of societies. Therefore, the bots pose broader threats to societies than immediately may seem. In below it is indicated what kind of information threats bots can cause:
Eradicating social bots can be tricky from users’ perspective. Indeed, bots can be removed by recognizing bot accounts, flagging them to a service provider, and removing the bot followers from the follower list of the user account. Occasionally, all users should inspect their followers in case of social bots on a regular basis. Furthermore, social media platforms like Facebook or Twitter do not encourage using third party apps to remove the bot followers of the user account. Neither users should communicate nor have interactions with botts due to these only reinforce the scams and spams sent by social bots, thus also the aims of the bot master. It is therefore, a good idea to verify the authenticity of the post published by other users and the correctness of that post. Never click links or download files, which have created by social bot accounts. In the below is enlisted appropriate information security behaviour against social bots.
Social media bots possess faster and more irregular social media behaviour than a normal user. Bots are capable of publishing around the clock though some bots have been programmed to follow a human behaviour, so they would not be straightforwardly identifiable as bot users. Furthermore, social bots promote a particular kind of information, which strive to arouse strong reactions to people. Hence, strong reactions from normal users reduce interaction likelihood with social bots like responding to a publication posted by a bot. Also, bots can post with multiple languages to get broader audience for their posts. However, bots' posts follow similar patterns, e.g., the succeeding posts might entail the same emojis and special characters time after time.
Nevertheless, social media bots are more general rather than specific; therefore, their profile pictures seem ordinary along with they rarely post anything interesting. Indeed, some bots may have a great number of followers, yet the bots have zero publication on their profile account. The former could even imply that the bot has other social bots as followers, which would not be atypical. In addition to, bots mix letters and numbers in their user names together with the accounts have been recently established or the account has existed lesser than year, indicating that the account is very probably a fake than a real one.
A MonsterSocial bot on Facebook
An AutoTWBot on Twitter
Sosiaalisen median botit suomeksi