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"If you can share it, you can sell it.
We want to democratize the ability to sell stuff online. You're a creative person; you create a lot of content. But most of it sits, archived, on some computer somewhere for the rest of time.
It's either too hard, or too time-consuming, or it doesn't even make sense to put in a store! We let you easily sell the stuff you haven't been able to, yet."