Työolosuhteiden muutokset

Crispin Porter & Boguskyn (mainostoimisto) harjoittelijoiden palkkapusseja lihotetaan siten, että 40 harjoittelijan palveluksia myydään eBay -huutokaupan kautta. Huudon voittaja saa harjoittelijoiden kehittämän luovan presentaation, joka koostuu strategioista, brändin positioinnista ja konsepteista.

signaali: uusi työ, pätkätyö, gig economy


"The Crispin Porter + Bogusky Intern Auction has concluded after drawing 44 bids over 10 days. The winning bid: $17,655, from an undisclosed bidder. The winner gets the labor of Crispin's class of summer interns. The agency is passing on the proceeds to the low-paid help, which nets out to $465 for each of the 38 interns, or about $39 a week. That should get them lunch in Boulder. It must be noted that the auction proceeds are on top of what Crispin is paying the interns already and represents a nice bonus, all things considered. It's pretty impressive that the Crispin mystique was able to get this high of a a bid for ..."

http://www.huddlemind.net/profiles/blogs/cpb-intern-auction-case-study sivulla kerrotaan:

One of the worlds largest and best ad agencies, Crispin Porter + Bogusky are auctioning off their 38 summer interns on eBay, bidding closes on May 27th 2009 (click here to bid)

The winning bidder will receive a creative presentation developed by their interns over a three month period, consisting of strategies, recommended brand positioning and concepts.

CP+B works with a number of large brands (think Coke, Microsoft, VW etc) and normally charges huge bucks for their work so is a great way to get some of that great creative juice for your brand at a fraction of the normal costs. As of now (23rd) the bidding is at $5,600, lets see how much they can get. All the cash goes to the unpaid interns themselves so start bidding.

This is a great example of how to stand out from the crowd and get some fantastic free PR. It has so far been covered by most main stream press as well as national news and a Google search for CP+B intern auction already pulls up nearly 6,000 articles, let alone the 100's of mentions on twitter !!

Kirjoittajan nimi ja organisaatio

Katri Halonen

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